Follow The Technical Guidelines Of Google:
To crawl the websites, Google News is using an algorithm. Therefore, if you want to approve your website in Google News, you will have to follow the technical guidelines of Google. There should be permanent section pages on your website. It should be easy for the audience members to get access to the content of your website. The webmasters should also use unique and permanent URLs. The webmasters should also understand that while crawling, Google’s algorithm looks for the HTML. Therefore, you should use the HTML format for content and links. The webmaster should avoid the use of the multimedia content that Google’s algorithm can’t crawl. In this kind of content, there come PDF files and JavaScript etc.
Optimize Your Website:
The webmasters should optimize their news websites to increase their chances to include in the Google News. When they will optimize their websites, Google bots can easily find these websites. They should also try to use structured data in their articles. While using the structured data, they should include some specific information in the articles like headlines, keywords and datelines etc. If you have kept some other items like videos and photo galleries on your website, you should keep them away from the news articles. It means that these items should not interpret the flow of the news. The webmasters should make sure that Google News has indexed the whole content from the headline to the conclusion. After that, they should audit their websites. While auditing their websites, they should try to identify the issues on the website.
Present Your Website As An Authoritative Source:
Google News will try to include those websites that are authentic. Its reason is that they want to show the news from the authentic sources. Therefore, webmasters should be transparent and accountable. They should try to provide easily accessible information to visitors. They can provide information about the publication, contact information of the publisher and publisher. For this reason, they can change the setting of their websites. After making changes in their websites, they should feature the dates, author information and bylines in the news articles. They should also get the services of the expert contributors. When you will share unique and original content on your website, the inclusion chances of your website will increase.
Publish The Fresh Content:
Most of the webmasters fail to approve their websites for Google News. Its reason is that they can’t publish the fresh content on their websites on daily basis. They should understand that without publishing the content on daily basis, they can’t include their websites in the Google News. If you are going to upload the content on daily basis, it doesn’t mean that you should not pay attention to the quality of the content. Their news website should syndicate the content from the reliable services like Associated Press and Reuters etc. They can also syndicate the content from wire services. Anyhow, the majority of the content should come from reliable services. Moreover, you should also publish the majority of the unique content on your website.
Write News Related Articles:
Studies by assignment help firm show that some people start to share evergreen articles on their news websites. They should avoid this kind of activity. Its reason is that if you will share evergreen articles on your news website, you will disobey the guidelines of the Webmaster Tool. According to the guidelines of the Webmaster Tool, if your topic or story doesn’t have timely information, it is not news. From the point of view of Google News, timing is the most important thing. If your content doesn’t have timely information, it will lose its ranking from the search history. Therefore, if you want to approve your website in Google News, you will have to write the news related articles. You should also know that evergreen articles don’t have importance in Google News.
Develop A Niche:
Google will look at the news sources from a unique point of view. Therefore, you should write the news articles by paying full attention. You should also try to give specialized focus while writing the news articles. It means that you should set your website apart from the other websites. Therefore, instead of creating a news website on a general topic, you should try to create it on a specific topic. If you will write the news articles on the specific topic, your news website will get warrant placement in the Top Stories. For example, if your news website is relevant to space, you should upload the articles relevant to space only. When you will follow this strategy, you will become a leader in your niche.
Create A Sitemap:
After approving your website in the Google News, you should try to create a sitemap in the Google News. You can use this sitemap for faster and efficient indexing of your news items. The Sitemaps of a website contain the whole information about this website. On the other hand, with the help of the Google News Sitemap, you can provide information to Google about the news articles on your website. Most of the webmasters make a mistake. They have already a sitemap and they don’t create a sitemap for the news items. They should know that Google is recommending an additional sitemap for the submission of the news items. This sitemap will be helpful to your website to quickly find news articles on your website.
Sheraz Khan Baloch